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RICHMOND, VA — March 6 — Cudas Footwear has beefed up media buys for spring and summer, positioning its water shoes and sandals as the must-have shoe for warm weather recreation. The Cudas national media buy includes two ads in Outside magazine. The ads will run in Outside’s spring Buyer’s Guide as well as the April issue. Cudas will also be featured in the East Coast favorite, Blue Ridge Outdoors magazine, in June.
The 2014 water shoe styles feature sneaker-like looks, elastic lacing, Velcro closures, breathable and fast drying materials and anti-slip perforated soles. The water shoe styles are named after rivers, lakes and ponds to further demonstrate the trend toward freshwater. The 2014 sandal line is created for carefree afternoons but crafted with serious comfort elements such as padded uppers and contoured footbeds.
“Whether your outdoor vacation moments are near the river dock or on the backyard deck, our comfortable, performance oriented footwear is the perfect choice for warm weather. We want nature lovers everywhere to get to know our brand,” says Andy Jacobs, founder. “With the growing popularity of paddlesports, print buys in well known publications gives us a powerful tool to communicate to all levels of outdoor enthusiasts, from the weekend cruiser all the way up to the seasoned river guides.”
The April issue of Outside hits stands March 18th.